The Good, The Bad, And Your Business

Why choosing the right thing to do is the right thing to do in business

In this book, New York Times syndicated columnist Jeffrey L. Seglin shows how the good is good for your business, too. He reveals how successful managers navigate the ethical dilemmas inherent in various dimensions of business and how they make decisions that are good both for short and long-term health of the business and its people.

Often, ethical conduct is waylaid in equating it to narrowly mean merely complying with the law, rather than as 'knowing the difference between what you have a right to do, and what is the right thing to do.' But perhaps the most common challenge in embracing ethical behaviour is the perception that doing the right thing does not always guarantee a 'good' business outcome. This may appear to be true in the short-term. On the other hand, there is little doubt it does payoff in the long-term - in both the pragmatic as well as the philosophical sense - in building up the reputation of a business and in shoring up public confidence and support for business.

The world's greatest investor, Warren Buffett, once advised his son, 'It takes twenty years to build a reputation and five minutes to ruin it. If you think about that you'll do things differently.' Henry David Thoreau once observed, 'Goodness is the only investment that never fails.'

In this book, Jeff Seglin builds a strong case why both are correct and shows how to successfully overcome the pitfalls to building a truly ethical and highly successful business.

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