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Description About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated...  Read more
Description About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings.\\About The Book:- Mass Communication Is An Interdisciplined Domain. It Can'T Understood As Stand Alone Subject. Because It Deals With Society And Culture At One Hand And Technology At The Other. Thus An Encyclopaedia Was Needed That Could Give A Comprehensive Explanation Of Terms, Concepts, Theories And Principles At One Place. Mass Communication Has A History As Long As Human Civilization. Thus It Requires A Historical Perspective Also., About The Author:- Om Gupta Is A Man Of Trivia. Collecting Interesting Information For Any Probable Use Has Been A Passion With Him Since His School Days. Being A Mass Communicator For 37 Years, First As A Journalist In Print And Electronic Media And Now In Media Academics, He Has Mines Of Unrelated But Absorbing Data Bank That Comes Handy Whenever A Context Arises. He Has His Writing Published In 31 Books In Hindi And English On Media, Diplomacy, Tourism And His Own Creative Writings.\\,
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