Buy Books Online > Motor cars: general interest > A Million Cars for a Billion People (English)
A Million Cars for a Billion People (English): Book by Gautam Sen

A Million Cars for a Billion People (English)

Product Details:    Share this by email:

ISBN: 9789384027742    Publisher: Leadstart Publishing Pvt Ltd Year of publishing: 2015     Format:  Hardcover No of Pages: 252        Language: English
Can one car transform a nation? The Ford Model T did do so a century ago when it replaced the horse, brought about a revolution in agriculture, became a stimulus to urbanization that eventually changed...Read more
Can one car transform a nation? The Ford Model T did do so a century ago when it replaced the horse, brought about a revolution in agriculture, became a stimulus to urbanization that eventually changed the landscape of America. Though the Maruti 800, the Tata Indica, the Hyundai Santro and the Maruti Alto, became engines of growth for India, these cars neither drove away the cow nor changed the way Indians travelled. Tata's Nano was expected to change all that and become the ultimate people's car, capturing the imagination of the middle class across nations and cultures. In spite of its petite dimensions, the Nano was meant to stand tall. Yet it did not. What caused it to fail and fall from grace despite being lauded as the 'right product at the right time' and 'the most significant new car since the Ford Model T was introduced 100 years ago'? But is it really all over or is there still hope for India's 'little wonder'? What will the people's cars of tomorrow be like? A Million Cars for a Billion People delves into the questions, concerns and doubts, as well as the many misconceptions and myths, that have gathered momentum over the years about India's automotive history and the industry's mission to create a true 'people's car'. The very first cars that came to India, the early beginnings of the industry, the nascent history of the automobile across nations like Germany, France, US, the UK, Italy, Japan and South Korea, is narrated with authority and charm, from the viewpoint of the quest for the ultimate people's car.
Read less
About the author: Gautam Sen
Gautam Sen graduated in economics before doing a post-graduate degree in Business Management. He began his automotive career in 1984, with Maruti Udyog.... Read more
Gautam Sen graduated in economics before doing a post-graduate degree in Business Management. He began his automotive career in 1984, with Maruti Udyog. Acknowledged as a pioneer in Indian automotive journalism, Gautam became the Founder-Editor of India's first newsstand car magazine, Indian Auto, in 1986 and launched Auto India, India's bestselling car magazine ever, in 1993, followed by the Indian editions of auto motor und sport (2001) and BBC Top Gear (2005). Since 2007, he has been back in the driver's seat at Auto India. Gautam has also been involved in product development and consulted with Hero Motors, Hindustan Motors, San Motors, Tata Motors, TVS-Suzuki and several other prominent Indian, French and Italian automobile companies. Living between Paris and Mumbai, Gautam has also authored, The Maharajas & Their Magnificent Motor Cars, The Car Design Book and Rolls-Royce 17X A Fabulous Destiny.
Read less

Other books by Gautam Sen

Recommended Books for you - See all

Price: Rs. 499   Rs.432
You save: Rs.67
Vendor : Leadstart, Mumbai
BUY NOW

Free Shipping on all orders of Rs.500 and above. Add Rs.30 otherwise. | Delivered in 5 working days

(Cash on delivery available)

Be assured. 7 days Return & Refund Policy.
Click here

2 offers starting from Rs. 432

Rs.432 + Rs.30 delivery charges

In stock | Delivered in 5 working days

Leadstart, Mumbai

Add to cart

Rs.510   FREE SHIPPING

In stock | Delivered in 21 working days

Repro Knowledgecast Ltd, Mumbai

Add to cart

Rs.200 OFF

on purchase of Rs.500 & above

1.Click on Add to Cart & Proceed to Checkout
2.Under payment options, choose
"Redeem Coupon Code/Gift Certificate"
3.Enter Promo Code "SHOP200"
4.Get Rs.200 off, Pay Balance Amount

Valid upto 21st July,13

Rs.200 OFF

on purchase of Rs.500 & above

Terms & Conditions