Search result for: " david aaker"
Total 2 books found

Building Strong Brands by  David Aaker
Format: Paperback
Price: Rs.429   
Seller: Gifts Mill Free Shipping.  Cash On Delivery  Delivery in 14 days.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage.... More

Brand Leadership by  David Aaker
Price: Rs.375   
Seller: Gifts Mill Free Shipping.  Cash On Delivery  Delivery in 7 days.
Build it ... and they'll come. Nope- not necessarily- not anymore. It's a crowded- crazy market out there- and no matter how fabulous your product or service- there's bound to be someone else delivering something pretty close. The solution? Take your product or service and...brand it! Though the id... More