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BASICS OF DISTRIBUTION MANAGEMENT: A LOGISTICAL APPROACH: Book by Satish K. Kapoor

BASICS OF DISTRIBUTION MANAGEMENT: A LOGISTICAL APPROACH

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ISBN: 9788120321823    Publisher: PHI LEARNING PVT. LTD. Year of publishing: 2003     Format:  Paperback No of Pages: 272        Language: English
Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept...Read more
Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool.
Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach. An exclusive chapter is devoted to transportation functions, highlighting the features of interstate movement of goods and the legal procedures related to them. Sufficient coverage is also given to related topics such as distribution control, performance evaluation and organization of physical distribution, besides the 'trade-off' concept.
The book, with its wide coverage of topics, should prove to be of immense value to undergraduate students in Business Administration and Business Management.
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About the author: Satish K. Kapoor
(Ph.D.; M.B.A, S.U.N.Y., New York) is Professor of Marketing at the University Business School, Panjab University, Chandigarh. An advisor to Panjab University... Read more
(Ph.D.; M.B.A, S.U.N.Y., New York) is Professor of Marketing at the University Business School, Panjab University, Chandigarh. An advisor to Panjab University under the Center for Industry Institute Interface Program, Prof. Kapoor has been consultant to a number of organizations. Besides, he has also contributed extensively to reputed journals in India and abroad|(Ph.D.) is a visiting faculty at the University Business School, Panjab University, Chandigarh. She has been teaching Marketing and Physical Distribution at undergraduate and postgraduate levels in various management institutes in Chandigarh. A consultant to several organizations, she has published a number of articles in various journals.
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