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BEYOND THE IDEA (English) (Hardcover): Book by VIJAY GOVINDARAJAN, CHRIS TRIMBLE

BEYOND THE IDEA (English) (Hardcover)

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ISBN: 9781447252276    Publisher: PAN BOOKS LTD Year of publishing: 2016     Format:  Hardcover Language: English
All companies whether small or global need to innovate in order to survive. But innovation often falters at the idea stage because companies are focused on efficient performance and are unwilling or unable...Read more
All companies whether small or global need to innovate in order to survive. But innovation often falters at the idea stage because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the world's leading researchers and teachers of innovation. In Beyond the Idea they distill more than a decade of research and insight into one practical hands-on book designed for executives managers consultants project leaders and teams charged with making innovation work. In concise chapters and specific examples Beyond the Idea: All companies whether small or global need to innovate in order to survive. But innovation often falters at the idea stage because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the world's leading researchers and teachers of innovation. In Beyond the Idea they distill more than a decade of research and insight into one practical hands-on book designed for executives managers consultants project leaders and teams charged with making innovation work. In concise chapters and specific examples Beyond the Idea: Describes the three models of innovation Demonstrates how to execute each Distinguishes between Performance - which emphasizes repeatable success maximizing profits minimizing resources and focusing on today's customer and Innovation which requires risk new resources a dedicated team and focus on new customers. Beyond the Idea is an essential book for any business reader or company: a short accessible read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field Describes the three models of innovation Demonstrates how to execute each Distinguishes between Performance - which emphasizes repeatable success maximizing profits minimizing resources and focusing on today's customer and Innovation which requires risk new resources a dedicated team and focus on new customers Beyond the Idea is an essential book for any business reader or company: a short accessible read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field.
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About the author: VIJAY GOVINDARAJAN, CHRIS TRIMBLE
Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation... Read more
Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012). He lives in Vermont.
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