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BIG DATA
By: Bernard Marr
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ISBN: 9788126556946 Publisher: WILEY
Year of publishing: 2015 Format: Tradepaperback
No of Pages: 256 Language: English
There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably....Read more
There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the smart model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.
Book Features:
Discusses how companies need to clearly define what it is they need to know
Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
Includes many high-profile case studies from the author's work with some of the world's best known brands
Read less
Book Features:
Discusses how companies need to clearly define what it is they need to know
Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
Includes many high-profile case studies from the author's work with some of the world's best known brands
Read less
About the author: Bernard Marr
Other books by Bernard Marr
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