ISBN: 9780143422532    Publisher: PENGUIN INDIA Year of publishing: 2014     Format:  Paperback Language: English

I know my own mind. I am able to assess others in a fair and accurate way. Blind spot is the authors' metaphor for the portion of the mind that houses hidden biases. Using the Implicit Association Test, Banaji and Greenwald explain the science that shapes our likes and dislikes and our judgments about people's character, abilities and potential.
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Mahzarin Banaji and Anthony Greenwald have been collaborators for more than thirty years and kindred spirits in their search to understand the human mind in social contexts. Mahzarin was born and raised in India and now teaches at Harvard University, Tony at University of Washington. With their colleague Brian Nosek, they are co-developers of the Implicit Association Test, a method that transformed them, their research, and their field of inquiry. In this book, for the first time, research evidence from their labs and from the over fourteen million completed tests at implicit. harvard.edu is made available to the general reader.
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