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Buyology: How Everything We Believe About Why We Buy is Wrong
By: Martin Lindstrom
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ISBN: 9781847940131 Publisher: Cornerstone
Year of publishing: 2009 Format: Paperback
No of Pages: 256 Language: English
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product...Read more
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. "Buyology" shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
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The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
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About the author: Martin Lindstrom
Review:Be prepared to have your cherished beliefs overturned." Spectator Business "Read this book and take back control of your rational mind." New Scientist "His arguments are thorough and persuasive....Read more
Be prepared to have your cherished beliefs overturned." Spectator Business "Read this book and take back control of your rational mind." New Scientist "His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave" Velocity
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Price: Rs. 1036 Rs.897
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