ISBN: 9789384030384    Publisher: Westland Year of publishing: 2014     Format:  Hardback No of Pages: 178        Language: English

Many give us knowledge, some inspire us but very few spur us to dream. This book relives late Professor C.K. Prahalad's dream life - from a boy who studied in a Tamil-medium school among the poor in Coimbatore and went on to do MBA at IIM Ahmedabad, a doctorate at the Harvard Business School and sat on the boards of several large global corporations. Yet, this is not a biography. It is a mélange of untold stories of the profound impact C.K. had on global and Indian business leaders, CEOs, executives, students and teachers and while doing so, looks at the timeless lessons he left behind for future generations. This book is for those who get excited and inspired by how path-breaking ideas and deep insights on leadership, strategy and behavior change the way we run our lives and businesses. It's for those who believe that the world's most difficult problems like poverty can be addressed by asking simple questions and finding innovative solutions for solving them.

Readers will find rare and riveting stories of how C.K. transformed the mindsets of frightened Indian business leaders after 1991 reforms into formidable global players Just as fascinating is to learn how he also greatly influenced the direction and growth of India's information technology sector. To those who have heard C.K. talk and have read his books, he seemed tough and distant. This book demystifies the man and makes him eminently approachable. While the book is essentially about the Big Impact of the Big Man on Indian business since 1991, it doubles up smartly as an incisive commentary on India's tryst with rediscovering its self-belief, globalization, modernization and much more after 1991. Through this book top global and business Indian leaders share their gut wrenching experiences during this period, their failures, their success stories as well as their disappointments with issues such as governance and leadership. It also recommends a way forward since the book is all about the 'Mind of the Futurist'.
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Benedict Paramanand edits Management Next and Sustainability Next, widely read web magazines published from Bangalore. Both the magazines were inspired by C.K. Prahalad's words of wisdom - follow 'Next Practices' instead of best practices. He started and spent eight years of his career as a business journalist with India's leading business paper, The Economic Times. A media entrepreneur since 2004, he aspires to write more interesting and inspiring business biographies. His first co-authored business biography 'Sushil Mantri - Big Bets, Big Rewards, Unusual Business Lessons from My Journey' was published in 2013 by Westland.
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