Clickology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
By: Graham Jones
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Internet shopping has rapidly become a normal, daily activity for people throughout the world. Click.ology investigates this growing phenomenon and reveals the psychology of why we click and what businesses...Read more
Internet shopping has rapidly become a normal, daily activity for people throughout the world. Click.ology investigates this growing phenomenon and reveals the psychology of why we click and what businesses can do to encourage more of us to buy online. From one of the world's leading Internet Psychologists, Graham Jones, this book shows why we buy online and how Internet retail businesses can tap into that behaviour to sell more. With examples from online shops from around the world, this book also reveals the differences in online shopping behaviour in different cultures and exposes how global business can improve international sales if they adapted their online shops to suit local needs. Click.ology looks at the way we use shopping carts, the importance of social media in online shopping and the whole issue of how retailers establish trust and credibility for their web shops. Mobile shopping and the growing importance of video is discussed in this book, as is the future of online shopping and what businesses need to do now to prepare themselves for the way we will be buying online in the next few years.
About the author: Graham Jones
'CLICKOLOGY promises to teach you what works in online shopping, and Jones' lucid writing and his simple explanations of the psychological concepts that guide users around the internet in search of...Read more
'CLICKOLOGY promises to teach you what works in online shopping, and Jones' lucid writing and his simple explanations of the psychological concepts that guide users around the internet in search of products do just that. Packed with advice and information, it's backed up by thorough citations and excellent case studies. --Social Bookshelves 'A book worth buying, reading and sharing with your team. A good informative read... that may well turn on light bulbs.' --Direct Commerce 'This is a great read. At last an interesting, insightful book that helps us to understand why people buy (rather than teaching us how to sell!) I loved the style of this book great stories, great ideas, tools and techniques and great learning. This is a book right for its time!' --Phil Jesson, Deputy Chairman, Academy for Chief Executives 'Amongst the countless so called gurus who promise to reveal the secrets of making money online, it makes a refreshing change to finally discover the actual facts about what really makes the difference between commercial success and commercial failure. This book is a result of Graham Jones' expert knowledge and extensive research into the psychology of the internet. If you are serious about your online business then you must read it.' --Simon Hazeldine, Founder of Sellcius, The Online Hotspot for Sales Professionals 'This book provides insights into what makes an online store really work. It is packed with tips, guidance and real-life case studies from online boutique beauty store, Bellabox, to the mighty Groupon.' --Talk Business Magazine 'Well written, it will appeal to all readers whether they are a MD or an ecommerce executive. It is a quick read but don't let that fool you; there are plenty of great points to take away.' --E-Commerce Professional
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