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Consumer Behavior (English) 10th Edition
By: S. Ramesh Kumar
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ISBN: 9788131731567 Publisher: Pearson India
Year of publishing: 2010 Format: Paperback
No of Pages: 552 Language: English
Consumer Behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development, and implementation...Read more
Consumer Behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer s ability to learn more about customers purchases in order to implement a strategy with greater precision. In this edition, Professor Ramesh Kumar has added extensive cases, discussions, and examples relevant to Indian consumers and markets, creating a global perspective and making this pioneering textbook even more interesting to Indian students.
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