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Contemporary issues in services marketing challenges for 21st century (English) (Hardcover): Book by Saroj Kumar Dash

Contemporary issues in services marketing challenges for 21st century (English) (Hardcover)

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ISBN: 9788189630447    Publisher: Global Reserch Publications (serial) Year of publishing: 2015     Format:  Hardcover No of Pages: 625        Language: English
Services are all around us-as consumers we use services every day. The growth in the service economy is widely recognized and increasingly ;contributes to the economic development of many anions. Services...Read more
Services are all around us-as consumers we use services every day. The growth in the service economy is widely recognized and increasingly ;contributes to the economic development of many anions. Services Marketing and Management provides an in-depth consideration of how services and 'e conceptualized designed and managed, sating the basis for a clear understanding of the multidimensional aspects of services. Contemporary issues in Services Marketing-Challenges for 21 Century is an attempt to enquire the relationship marketing strategies that are meant for maintaining the existing customers as well as attracting new customers that are on the rise in India Through the contribution of management intellectuals.
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