Contemporary Strategy Analysis : Text and Cases (English) 8th Edition
By: Robert M. Grant
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: Wiley India Pvt. Ltd.
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In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency...Read more
In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Book Features: The Tools of Strategy Analysis Business Strategy and the Quest for Competitive Advantage Corporate Strategy Table of Contents: Preface to Eighth Edition Guide to Web Resources Part I: Introduction The Concept of Strategy Part II: The Tools of Strategy Analysis Goals, Values and Performance Industry Analysis: The Fundamentals Further Topics in Industry and Competitive Analysis Analyzing Resources and Capabilities Organization Structure and Management Systems: The Fundamentals of Strategy Implementation Part III: Business Strategy and the Quest for Competitive Advantage The Sources and Dimensions of Competitive Advantage Industry Evolution and Strategic Change Technology-based Industries and the Management of Innovation Competitive Advantage in Mature Industries Part IV: Corporate Strategy Vertical Integration and the Scope of the Firm Global Strategy and the Multinational Corporation Diversification Strategy Implementing Corporate Strategy: Managing the Multibusiness Firm External Growth Strategies: Mergers, Acquisitions and Alliances Current Trends in Strategic Management Summary Notes Glossary Index
About the author: Robert M. Grant
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