Buy Books Online > Stocks & shares > Copy, Copy, Copy : How to Do Smarter Marketing by Using Other People's Ideas (English)
Copy, Copy, Copy : How to Do Smarter Marketing by Using Other People's Ideas (English): Book by John V. Willshire, Mark Earls

Copy, Copy, Copy : How to Do Smarter Marketing by Using Other People's Ideas (English)

Product Details:    Share this by email:

ISBN: 9788126555680    Publisher: Wiley India Pvt Ltd Year of publishing: 2014     No of Pages: 224        Language: English
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that...Read more
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas - faster. If it's good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn't it good enough for you? Copy, Copy, Copy describes how to change mass behaviour through social influence. This energetic, provocative volume is the most practical. Each strategy is illustrated by a well-known example in marketing and/or contemporary popular culture from all around the world and across different platforms.
Read less
About the author: John V. Willshire, Mark Earls
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about... Read more
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.
Read less

Recommended Books for you - See all

Price: Rs. 1284   Rs.1112
You save: Rs.172
Vendor : S.V. Enterprise., Mumbai
BUY NOW

FREE SHIPPING | Delivered in 5 working days

(Cash on delivery available)

Be assured. 7 days Return & Refund Policy.
Click here

Rs.200 OFF

on purchase of Rs.500 & above

1.Click on Add to Cart & Proceed to Checkout
2.Under payment options, choose
"Redeem Coupon Code/Gift Certificate"
3.Enter Promo Code "SHOP200"
4.Get Rs.200 off, Pay Balance Amount

Valid upto 21st July,13

Rs.200 OFF

on purchase of Rs.500 & above

Terms & Conditions