Buy Books Online > Sales & marketing > Copywriting: Successful Writing for Design, Advertising and Marketing
Copywriting: Successful Writing for Design, Advertising and Marketing: Book by Mark Shaw

Copywriting: Successful Writing for Design, Advertising and Marketing

Product Details:    Share this by email:

ISBN: 9781780670003    Publisher: Laurence King Publishing Year of publishing: 2012     Format:  Paperback No of Pages: 240        
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing...Read more
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Read less
About the author: Mark Shaw
Mark Shaw has been a professional copywriter for more than 25 years. The founder of Jupiter Design, one of the UK's top 25 design agencies, he is now the President... Read more
Mark Shaw has been a professional copywriter for more than 25 years. The founder of Jupiter Design, one of the UK's top 25 design agencies, he is now the President of Liquid Agency Europe, where he manages global brand and messaging for some of the world's leading organisations. Mark is also a practising design associate at the Design Council in the UK and a visiting fellow at Nottingham Trent University. He regularly lectures on copywriting, messaging and branding, and writes a weekly creative industries column for the Nottingham Post.
Read less

Recommended Books for you - See all

OUT OF STOCK

Looks like the book you were looking for is currently not in stock with us. Please leave us your email and phone number.
We will get back to you as soon as it's available.

Your email
Phone No.
Enter characters from image

Rs.200 OFF

on purchase of Rs.500 & above

1.Click on Add to Cart & Proceed to Checkout
2.Under payment options, choose
"Redeem Coupon Code/Gift Certificate"
3.Enter Promo Code "SHOP200"
4.Get Rs.200 off, Pay Balance Amount

Valid upto 21st July,13

Rs.200 OFF

on purchase of Rs.500 & above

Terms & Conditions