ISBN: 9780130907127    Publisher: Pearson Education (US) Year of publishing: 2002     Format:  Paperback No of Pages: 324        Language: English

For courses in Instructional Message Design, Instructional Materials Development, Teaching Materials and Methods. This course should follow Instructional Message Design, and Visual Design/Visual Literacy It's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings-including web-based training and distance learning. This text explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also the thinking, experimenting, and evaluating that goes into a good design. Blending information from such diverse sources as instructional design and architecture, graphic arts and ergonomics, the author provides a wealth of examples, exercises, and hands-on activities that reinforce content. Underlying everything is information processing theory and an emphasis on the importance of designing visuals that not only appeal to the eyes, but also support cognitive processes by helping learners select the most important information, organize that information, and integrate it into memory.
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