Strategic Market Management, 7th Ed

This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenari

*Additional T&C

Order now and get it in 7 days.

EMI: 3 Easy Monthly Installments (Available on CITI Bank and ICICI Bank Credit Card Only)
Credit Card: VISA | Master Card | American Express | Citibank Dinner
Debit Card: Visa
Net Banking: ICICIBank | HDFC Bank | Federal Bank | AXIS Bank
Other Methods: Itz Cash Card | Cheque Payment | Cash on Delivery - COD