ISBN: 9780349413686    Publisher: Little, Brown Book Group UK Year of publishing: 2016     No of Pages: 304        

• Popular blogger Cal New port reveals the new key to achieving success and true meaning in professional life - the ability to master distraction. • Newport's blog Study Hacks now has more than 2 million followers • Addresses in a timely way the scourge of the 21st-century knowledge worker: chronic Distraction • 'Stop w orrying about w hat you feel like doing (and w hat the world owes you) and instead start creating something meaningful and then give it to the world. Cal really delivers with this one.' - Seth Godin • 'Cal New port ably demonstrates how the quest for 'passion' can corrode job satisfaction. If all he accomplished with this book w as to turn conventional wisdom on its head that would be interesting enough. But he goes further-offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter.' - Daniel H. Pink author of DRIVE • 'With practical advice backed up by proven examples SO GOOD THEY CAN'T IGNORE YOU is both an unconventional and fresh take on the area of work and lifestyle design. An absolute must-read.' - Lifehack.org. Many modern knowledge workers now spend most of their brain power battling distraction and interruption whether because of the incessant pinging of devices noisy open-plan offices or the difficulty of deciding what deserves your attention the most. When Cal Newport coined the term 'deep work' on his popular blog Study Hacks in 2012 he found the concept quickly hit a nerve. Most of us after all are excruciatingly familiar with shallow work instead - distractedly skimming the surface of our workload and never getting to the important part. Newport began exploring the methods and mindset that foster a practice of distraction-free productivity at work and now in DEEP WORK he shows how anyone can achieve this elusive state. Through revealing portraits of both historical and modern-day thinkers academics and leaders in the fields of technology science and culture and their deep work habits Newport shares an inspiring collection of tools to wring every last drop of value out of your intellectual capacity. He explains why mastering this shift in work practices is crucial for anyone who intends to stay ahead in a complex information economy and how to systematically train the mind to focus. Put simply: developing and cultivating a deep work practice is one of the best decisions we can make in an increasingly distracted world.
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Cal Newport Ph.D. lives in Washington DC where he is a writer and an assistant professor of computer science at Georgetown University. He is the author of SO GOOD THEY CAN'T IGNORE YOU and three books of unconventional advice for students. He runs the popular website Study Hacks: Decoding Patterns of Success.
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