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Differentiate Or Die: Book by Jack Trout

Differentiate Or Die

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ISBN: 9789385724244    Publisher: WESTLAND Year of publishing: 2015     Format:  TradePaparback No of Pages: 246        Language: English
In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover...Read more
In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their products uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Straits Matzoh and Connecticut's tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail.
More than just a collection of marketing success stories this book is an in-depth exploration of today's most successful differentiation strategies. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product differentiation through strategies including:

Revisiting the U.S.P. -- Rosser Reeves's classic unique selling proposition approach, updated for today's market
Positioning --Understanding how the mind works in the differentiating process
Owning an Idea -- Techniques to seize a differentiating idea, dramatize it, and make it your own
Competition -- How to use differentiating ideas against your competitors in the marketplace
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About the author: Jack Trout
Jack Trout is President of Trout and Partners, one of the most prestigious marketing firms in the United States, with offices in twenty countries. His client... Read more
Jack Trout is President of Trout and Partners, one of the most prestigious marketing firms in the United States, with offices in twenty countries. His client list includes Southwest Airlines, IBM, Merrill Lynch, Sears and the US State Department. He is the author of several marketing classics, including In Search of the Obvious and Repositioning.
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