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Drive: The Surprising Truth About What Motivates Us



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ISBN:9781847677686  Publisher: Canongate Books Ltd Year of publishing: 2010   Format:  Paperback No of Pages: 256        
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Overview: Drive: The Surprising Truth About What Motivates Us
We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

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About the author: Daniel H. Pink
Daniel H. Pink is the author of a trio of provocative, bestselling books on the changing world of work, including A Whole New Mind: Why Right-Brainers Will Rule the Future, a long-running New York Times and Business Week bestseller that has been translated into 18 languages. A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

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