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E-MARKETING,4/E (English) 4th Edition (Paperback): Book by Strauss/frost

E-MARKETING,4/E (English) 4th Edition (Paperback)

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ISBN: 9788120330320    Publisher: Phi Learning Pvt. Ltd Year of publishing: 2008     No of Pages: 480        Language: English
The 4th edition of "E-Marketing" treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation...Read more
The 4th edition of "E-Marketing" treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
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