ISBN: 9780060759247    Publisher: HarperCollins Publisher Year of publishing: 2004     Format:  Audiobook Language: English

Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited , presents the next big step in entrepreneurial management and leadership with E-Myth Mastery . This audiobook presents a practical, real-world program that can be implemented in real-time in your business. Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, he clears a path for getting back to the basic disciplines for business success.The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every leader of a world-class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development: • Leadership • Marketing • Finance • Money • Management • Client Fulfillment • Lead Conversion • Lead Generation E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world-class operation -- a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!
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Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's #1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy—a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades. From AudioFile In this compelling audio from "the world's number one small-business guru," E is for entrepreneur. The program offers robust and practical thinking with a seductive hook for overworked entrepreneurs: Any small business can become enjoyable and profitable if the owner will only learn the seven essential disciplines--leadership, marketing, finance, money management, client fulfillment, lead conversion, and lead generation. The substance of the program is well organized. The audio's value goes well beyond the author's reassuring voice, which paradoxically co-exists with a softly indignant tone that seems to ask, "Why don't you know this already?" For whatever reason, the presentation is captivating, difficult to put aside, and one of the most provocative and useful business primers available today. T.W. © AudioFile 2005, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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