By: Jeanniey Mullen
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Full of interesting case studies, step-by-step guides, checklists, quizzes, and hands-on tutorials, this book is sure to help marketers and advertisers at all levels develop, implement, and measure successful email marketing campaigns.
About the Author
Jeanniey Mullen is a leading expert in email marketing and has more than two decades' experience helping B2B and B2C clients such as IBM, Yahoo!, and American Express harness the power of a digital dialog to drive revenue, improve brand impact, and enhance customer relationships. She founded and is executive chairperson of the Email Experience Council, is a frequent keynote speaker at industry trade shows, authors a Click column, and has appeared in the Wall Street Journal and New York Times.
David Daniels is a research director at Jupiter Research focused on email marketing and operations. He maintains a popular blog (http://weblogs.jupiterresearch.com/analysts/daniels/) and is a frequent presenter, keynote speaker, and panel moderator at key industry tradeshows, including DMA, shop.org, Email Insider Summit, and SIPA.
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