ISBN: 9788180522802    Publisher: ANE Books Year of publishing: 2009     Format:  Paperback Language: English

While we as individuals communicate 70% of our waking time, an organization communicates 90% of its working time. The role of communication in an organization can be seen as a job of bringing all aspects of the business together. That is why one needs to understand business communication at different levels - the individual level, the organizational level and the augmented level. The entry of multinationals into India has meant a sea-change on the job front for the youth of the country. There are many prestigious and high paying jobs available today but the competition for these jobs is very tough and these jobs are available only to those with excellent communication skills as well as academic achievements.
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