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Exploiting IT for Business Benefit: Book by Bob Hughes

Exploiting IT for Business Benefit

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ISBN: 9781902505923    Publisher: BCS Learning & Development Limited Year of publishing: 2008     Format:  Paperback No of Pages: 212        Language: English
Bridging the gap between business and IT remains one of the most immediate challenges facing the corporate world, especially with 60% of IT professionals expected to be working in business-facing roles...Read more
Bridging the gap between business and IT remains one of the most immediate challenges facing the corporate world, especially with 60% of IT professionals expected to be working in business-facing roles by 2010 (source: Gartner Research). Understanding the business implications of IT system development and deployment is therefore key to ensuring IT practitioners are equipped to face these challenges and help deliver business objectives. Commercial success is increasingly reliant on information and communications technology, and Bob Hughes provides a highly readable introduction to the subject, making it perfect for the busy IT and business practitioner. Among the key areas covered are: cost/benefit and risk analysis; business-driven system design; integration and implementation; Programme Management; Enterprise Resource Planning (ERP); internet business; B2B and B2C; and Customer Relationship Management. The book is intended for business managers and IT professionals, keen to learn more about how IT can lead to greater business benefit, such as improved efficiencies, greater cost savings or increased sales and market share.
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About the author: Bob Hughes
Bob Hughes is principal lecturer at the School of Computing, Mathematical and Information Sciences at the University of Brighton. He is chair of the ISEB... Read more
Bob Hughes is principal lecturer at the School of Computing, Mathematical and Information Sciences at the University of Brighton. He is chair of the ISEB Project Management Examination Panel and has carried out research and training projects for organisations including Cable & Wireless, Ericsson, Royal & Sun Alliance and Unilever.
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Review:
The book's title undersells itself. I thought it was going to cover the basics but I was pleasantly surprised that it did that in the context of the internet age of eBusiness. Bob Hughes has...Read more
The book's title undersells itself. I thought it was going to cover the basics but I was pleasantly surprised that it did that in the context of the internet age of eBusiness. Bob Hughes has excellent credentials and his background comes through in the book. ... The book is highly accessible. IT Training Magazine
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