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FOOD WRAP : PACKAGES THAT SELL (S)
By: Heller
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ISBN: 9780866365338 Publisher: Pbc
Year of publishing: 1998 Format: Paperback / softback
No of Pages: 176 pp
Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands strategies are employed that would rival many military...Read more
Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart the designs are beautiful and what's more they possess real appetite appeal.
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