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Framework for Marketing Management: Integrated PharmaSim Simulation Experience
By: Philip Kotler
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ISBN: 9780136083443 Publisher: Pearson Education (US)
Year of publishing: 2008 Format: Paperback
No of Pages: 432 Language: English
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative...Read more
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.
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