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From Bombay to Bollywood: The Making of a Global Media Industry: Book by Aswin Punathambekar

From Bombay to Bollywood: The Making of a Global Media Industry

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ISBN: 9780814729496    Publisher: New York University Press Year of publishing: 2013     Format:  Paperback No of Pages: 272        
From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining...Read more
From Bombay to Bollywood analyses the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media.
Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization. Aswin Punathambekar is Assistant Professor of Communication Studies at the University of Michigan-Ann Arbor. He is the co-editor of Global Bollywood (NYU Press, 2008).
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Review:
From Bombay to Bollywood is a truly distinctive contribution to the field of global media studies. Punathambekar's comparative and transnational approach examines the movement of people, capital,...Read more
From Bombay to Bollywood is a truly distinctive contribution to the field of global media studies. Punathambekar's comparative and transnational approach examines the movement of people, capital, images, and ideas. An engrossing read." Marwan Kraidy, author of Reality Television and Arab Politics: Contention in Public Life
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