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Global And Transnational Business: Strategy And Management, 2Nd Ed 2nd Edition

Global And Transnational Business: Strategy And Management, 2Nd Ed 2nd Edition

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ISBN: 9788126515233    Publisher: Wiley Year of publishing: 2013     Format:  Paperback Language: English
This book provides an integrative framework which establishes clear links between global strategy, global management, and global competitiveness. Global and Transnational Business is a definitive exploration...Read more
This book provides an integrative framework which establishes clear links between global strategy, global management, and global competitiveness. Global and Transnational Business is a definitive exploration of strategy formulation in the turbulent environment of international business. It also offers updated and comprehensive information about international business and international business strategy.
Table of contents : Preface
Acknowledgements
· Strategic And Management Issues In Global And Transnational Business
· From National Culture To Global Vision
· Analysis Of The Global Business
· Analysis Of The Competitive Environment
· Analysis Of The Global Macro environment
· Global And Transnational Strategy
· Global And Transnational Market-Servicing Strategies
· Global Production And Logistics Management
· Global Leadership And Strategic Human Resource Management
· Global Technology Management
· Global And Transnational Marketing Management
· Global Financial Management
· Organizational Structure And Control In Global And Transnational Business
· Managing Global Mergers, Acquisitions And Alliances
· Global Business - Present And Future Trends

Appendix 1: Mcdonald?s And Its International Expansion
Appendix 2: Nike Inc
Index
Market Description : · Advanced undergraduate and postgraduate courses in international business, international business environment, international strategy, strategic management and international management.
About Author : George Stonehouse, University of Northumbria, UK
Jim Hamill, University of Strathclyde, UK
David Campbell and Tony Purdie, both of University of Northumbria, UK
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