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Horticultural Marketing: A Resource and Training Manual Forextension officers/Fao
By: FAO
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ISBN: 9788170355090 Publisher: Daya Publishing House
Year of publishing: 2007 Format: Hardcover
No of Pages: xii, 118 Language: English
The book describes an Introduction to horticultural marketing in Chapter 1 and Chapter 2 gives examples of successful horticultural marketing case studies. The book then covers the three stages in horticultural...Read more
The book describes an Introduction to horticultural marketing in Chapter 1 and Chapter 2 gives examples of successful horticultural marketing case studies. The book then covers the three stages in horticultural marketing projects. Research and analysis are discusses in Chapter 3 and decision making and agreeing on an action plan in Chapter 4. Chapter 5 discussed some of the many different actions, activities and functions which can help to resolve marketing problems. Chapter 6 concludes the manual by setting out some of the most common mistakes that have bedeviled marketing projects.
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by L.K.Singh, born on 7th October, 1974 , at Nambol Maibam, Manipur, graduated from DM college of Arts, Imphal, Manipur and completed MBA in Tourism and Travel Management from the SOS, Jiwaji University. After completion of Ph.D. from Manipur University, he was in the teaching profession for about thre... View More L.K.Singh, born on 7th October, 1974 , at Nambol Maibam, Manipur, graduated from DM college of Arts, Imphal, Manipur and completed MBA in Tourism and Travel Management from the SOS, Jiwaji University. After completion of Ph.D. from Manipur University, he was in the teaching profession for about three years. Currently he is working on a government sponsored project on How to develop tourism in North-East.
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