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How Google Works (English) (Hardcover): Book by Eric Schmidt Jonathan Rosenberg

How Google Works (English) (Hardcover)

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ISBN: 9781444792461    Publisher: Hachette Year of publishing: 2014     Format:  Hardback No of Pages: 304        Language: English
Google Executive Chairman and ex‐CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already...Read more
Google Executive Chairman and ex‐CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well‐known for doing things differently, reflecting the visionary and frequently contrarian principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page‐turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers and that the only way to succeed in this ever‐changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creative's. Covering topics including corporate culture, strategy, talent, decision‐ making, communication, innovation and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
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Review:
A blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading Independent Schmidt and Rosenberg put much of their...Read more
A blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading Independent Schmidt and Rosenberg put much of their emphasis on people - how to hire, train, motivate, organise, reward the talent needed to run a company like Google Financial Times Plenty of tips on managing 'smart creatives' City AM An informative and creatively multilayered Google guidebook Kirkus This very popular read see the pair give an entertaining run-down of what working at Google teaches you, and how technology has changed the power balance between firm and consumer ... food for thought City AM
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