ISBN: 9789350099384    Publisher: Hachette Year of publishing: 2014     Format:  Hardback No of Pages: 256        Language: English

Marked by deep ideological divisions, a massive advertising blitz and an election campaign that could claim to rival the US presidential polls, the2014 general election has been called 'historic' for its verdict, which marked the first time in three decades a political party received a majority inthe Lok Sabha.In this personal, partisan and superbly perceptive narrative of how the dice rolled through the last 4 months leading up to 16 May2014, Harish Khare - journalist, columnist, scholar and former media advisor to Prime Minister Manmohan Singh - provides an honest,impassioned record of India's greatest democratic exercise.Through a meticulous account of what he saw, heard and read, Khare elucidateshow the different political stakeholders kneaded into their day-to-day campaign rhetoric the latent cultural angst, economic anxieties and politicalexpectations of a nation that has changed irrevocably over the past decade to persuade the Indian voter. From the brilliant and flexible campaignpitch made by the BJP to the jaded and outdated Congress rhetoric, from openly expressed middle-class aspirations to rural India's hopes, andfrom communal polarization to shifting caste equations, How Modi Won It provides brilliant insight and an incisive assessment of one of the mostmemorable elections in recent history.

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Harish Khare is a journalist with over three decades of professional experience. A trained political scientist with a PhD from Yale, Khare is highlyregarded as an insightful observer of Indian politics. He has worked for The Hindu, the Times of India and Hindustan Times, and his journalisticwritings have been published in the New York Times, New Statesman, the Indian Express, Outlook, India Today, Open and Hardnewsmagazine.Khare was also Media Advisor to Prime Minister Manmohan Singh between June 2009 and January 2012.He lives in Delhi.
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