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How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing: Book by Dave Patten

How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing

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ISBN: 9780749451455    Publisher: Kogan Page Ltd Year of publishing: 2008     Format:  Paperback No of Pages: 272        
Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products...Read more
Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, "How to Market Your Business" covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.
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About the author: Dave Patten
Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance... Read more
Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.
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Review:
Thoroughly rewritten to keep readers up to date with all the new channels to market." Profit, May/June 2008

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