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How to Survive the E-business Downturn: Book by Colin Barrow

How to Survive the E-business Downturn

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ISBN: 9780471498315    Publisher: John Wiley and Sons Ltd Year of publishing: 2000     Format:  Paperback No of Pages: 240        
Intended for E-entrepreneurs whose business is not performing as they would like this book provides pointers on how other E-entrepreneurs succeeded or failed. It offers helpful information on developing...Read more
Intended for E-entrepreneurs whose business is not performing as they would like this book provides pointers on how other E-entrepreneurs succeeded or failed. It offers helpful information on developing your business through vision, marketing and management as well as handling the cashflow and knowing when to quit. Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and Director of the Business Growth and Development Programme, the UK's most successful programme for entrepreneurs. He is also a founder member of the team that launched CranfieldCreates, the Business School's own E-business incubator.
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About the author: Colin Barrow
Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and Director of the Business Growth and Development Programme, the UK's... Read more
Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and Director of the Business Growth and Development Programme, the UK's most successful programme for entrepreneurs. He is also a founder member of the team that launched CranfieldCreates, the Business School's own E-business incubator.
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Review:
The book is packed with contact details and advice on where and how to look for what you need." (Freelance Informer, 8th December 2000) "...offers a realistic assessment of survival in the dot.com...Read more
The book is packed with contact details and advice on where and how to look for what you need." (Freelance Informer, 8th December 2000) "...offers a realistic assessment of survival in the dot.com age. It is a must for the e-entrepreneur whose business is not performing as planned." (Business West Midlands, December 2000) "This is a handy guide to addressing the problems." (Computing, 14th December 2000) "Barrow demonstrates his experience in this field and supports his advice with numerous action plans and implementation checklists." (Freelance Informer, 26th January, 2001) "...could prove to be something of an essential for any e-entrepreneur..." (Internet Works, February 2001) "For casual readers, this book gives great insights into the drivers behind the real and potential failures of dotcoms. The book is littered with case studies that make interesting reading in themselves." (Supply Management, 1st February 2001) "...a handy guide to addressing the difficulties..." (vnu.com, 19th February 2001) "Someone setting up, or running a dot com company would not go far wrong by starting with this book..." (Free Pint Bookself, 14th March 2001 "The wealth of case studies is informative... Whether you are trying to avert a crisis or build a new business, in e-commerce or not, there are lessons here to use on our companies, our clients, or even on ourselves." (Ambassador, 19th March 2001) .."overall this is a timely contribution which should provide real benefits for those starting out in e-business'... (The Computer Bulletin, September 2001) "This is a terrific book...if you decide you are only going to read one book about the e-business downturn and the misfortunes of high profile e-business pioneers, this is the one." (E.business, December 2001) "should be widely read by e-entrepreneur..." (Long Range Planning, Vol.34 2001)
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