ISBN: 9780749460204    Publisher: Kogan Page Ltd Year of publishing: 2010     Format:  Paperback No of Pages: 176        Language: English

The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. "How to Understand Business Finance" is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.
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Robert Cinnamon is a world-renowned educator. As a director of the international training and consultancy firm, INSIGHT Marketing and People, he runs his popular masterclass and in-company training programme Demystifying Financial Management. Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions. He teaches in three languages across five continents and runs the only business simulation used by the HarvardBusinessSchool's MBA Programme.
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