How to Write a Marketing Plan
By: John Westwood
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1.Carry out a marketing...Read more
1.Carry out a marketing audit
4.Write and implement the plan
With help and advice on mobile commerce and online marketing techniques, the book now includes a brand new chapter to help you produce mini-plans to seize new opportunities quickly. How to Write a Marketing Plan is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
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