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How to Write a Marketing Plan: Book by John Westwood

How to Write a Marketing Plan

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ISBN: 9780749467128    Publisher: Viva Year of publishing: 2013     Format:  Paperback No of Pages: 184        Language: English
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a plan for a product or business. Taking a step-by-step approach to the entire process, it will help you to:

1.Carry out a marketing...Read more
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a plan for a product or business. Taking a step-by-step approach to the entire process, it will help you to:

1.Carry out a marketing audit
2.Set objectives
3.Devise budgets
4.Write and implement the plan

With help and advice on mobile commerce and online marketing techniques, the book now includes a brand new chapter to help you produce mini-plans to seize new opportunities quickly. How to Write a Marketing Plan is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
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About the author: John Westwood
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing... Read more
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
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Review:
Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan" Professional Marketing

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