Buy Books Online > Mind, Body, Spirit: thought & practice > I am Right, You are Wrong: From This to the New Renaissance, From Rock Logic to Water Logic
I am Right, You are Wrong: From This to the New Renaissance, From Rock Logic to Water Logic: Book by Edward De Bono

I am Right, You are Wrong: From This to the New Renaissance, From Rock Logic to Water Logic

Product Details:    Share this by email:

ISBN: 9780140126785    Publisher: Penguin Books Ltd Year of publishing: 1991     Format:  Paperback No of Pages: 320        
In this book, Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the 'rock logic' of Western thought. Rock logic is based...Read more
In this book, Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the 'rock logic' of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
Read less

Other books by Edward De Bono

Recommended Books for you - See all

Price: Rs. 390   Rs.386
You save: Rs.4
Vendor : Royal Enterprises, MUMBAI
BUY NOW

Free Shipping on all orders of Rs.500 and above. Add Rs.30 otherwise. | Delivered in 3 working days

(Cash on delivery available)

Be assured. 7 days Return & Refund Policy.
Click here

Rs.200 OFF

on purchase of Rs.500 & above

1.Click on Add to Cart & Proceed to Checkout
2.Under payment options, choose
"Redeem Coupon Code/Gift Certificate"
3.Enter Promo Code "SHOP200"
4.Get Rs.200 off, Pay Balance Amount

Valid upto 21st July,13

Rs.200 OFF

on purchase of Rs.500 & above

Terms & Conditions