ISBN: 9789381066089    Publisher: Gullybaba Year of publishing: 2015     Format:  Paperback No of Pages: 299        

IBO-2 International Marketing Environment

CONTENTS COVERED

Block- 1 Introduction to International Marketing
Unit-1 International Marketing Orientation and Involvement
Unit-2 International Marketing : Basic Concepts
Unit-3 Analysing International Marketing Environment

Block- 2 International Market Selection and Entry
Unit-1 Foreign Market Selection
Unit-2 International Market Segmentation
Unit-3 International Marketing Entry Decisions

Block- 3 International Product and Pricing Decisions
Unit-1 International Branding, Packaging and Other Decisions
Unit-2 International Product Planning
Unit-3 International Pricing

Block- 4 International Distribution and Promotion
Unit-1 Personal Selling, Publicity and Sales Promotion
Unit-2 International Marketing Communication
Unit-3 International Distribution
Unit-4 International Advertising

Block- 5 Managing International Marketing Operations
Unit-1 International Marketing of Services
Unit-2 International Marketing Planning, Organising and Control
Unit-3 Emerging Trends and Issues in International Marketing

Block- 6 International Marketing Research
Unit-1 Introduction to International Marketing Research
Unit-2 Data Collection
Unit-3 Data Analysis and Report Writing
QUESTION PAPERS
1. Solution Paper - June 2007
2. Solution Paper - June 2008
3. Solution Paper - Dec 2008
4. Solution Paper - June 2009
5. Solution Paper - Dec 2009
6. Solution Paper - June 2010
7. Question Paper - Dec 2010
8. Solution Paper - June 2011
9. Question Paper - Dec 2011
10. Solution Paper - June 2012
11. Question Paper - Dec 2012
12. Question Paper - June 2013
13. Question Paper - Dec 2013
14. Question Paper - June 2014
15. Question Paper - Dec 2014

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