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Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders: Book by Fiona Talbot

Improve Your Global Business English: The Essential Toolkit for Writing and Communicating Across Borders

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ISBN: 9780749466138    Publisher: Kogan Page Ltd Year of publishing: 2012     Format:  Paperback No of Pages: 256        Language: English
Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English...Read more
Whether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global and digital market place; instead we can learn how to customize business English according to our own values and culture and learn how to communicate successfully across borders. "Improve Your Global Business English" provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By defining your readers, understanding the conventions of different media, understanding cultures and mastering the basics, you can enhance your reputation as a truly global, modern player in today's market place.
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About the author: Fiona Talbot
Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills Consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine,... Read more
Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills Consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page. Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK and writes articles for magazines and poems for anthologies.
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Review:
Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture....Read more
Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique." Elite Business Magazine "The spectre of 'Global' - a hybrid English for an international audience - has loomed large of the business world for years. Though this book sounds initially like a user's guide to the much maligned genre, it's actually based around clear communication in emails and presentations. There's common sense here to be found in abundance." People Management magazine "[A] useful guide for international business people as they advise how to sharpen one's language skills across borders... With tips focused on social media, grammar, and speaking well across borders, 'Improve Your Global Business English' is strongly recommended for business and language collections." The Midwest Book Review, The Library Bookwatch
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