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Influence (English): Book by Robert B. Cialdini

Influence (English)

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ISBN: 9780061241895    Publisher: HarperBusiness Year of publishing: 2007     Format:  Paperback No of Pages: 320        Language: English
About The Book Persuasion is required in almost every walk of life, especially in this highly competitive world. Getting people to say yes is one of the most challenging tasks one has to undergo. Influence:...Read more
About The Book Persuasion is required in almost every walk of life, especially in this highly competitive world. Getting people to say yes is one of the most challenging tasks one has to undergo. Influence: The Psychology of Persuasion explains the entire psychology behind why people say yes and how to make them say it. Dr. Robert Cialdini presents us with his experience of 35 years of research and the three years of extensive study on this subject where the author applied for jobs at various organizations to get a first-hand experience of real-life situations involving persuasion. The six universal principles which are the key to master the skill of persuasion are explained in detail in Influence: The Psychology of Persuasion. It also provides the reader tips and tricks to defend oneself against a persuader. These principles are designed in such a way that it can be used by people in all professions and also their personal lives. This book also serves as a guide to people for bringing about personal changes in themselves and behavioral changes in those who need it the most. This book is published by HarperBusiness and was published on 2 June 2009. It is available in paperback. Key Features The book is translated into over twenty-six languages. Influence: The Psychology of Persuasion has been listed on the New York Times Business Best Seller List. Fortune Magazine lists this book in their 75 Smartest Business Books.
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About the author: Robert B. Cialdini
About the Author: Dr. Robert B. Cialdini is an American psychologist, professor and writer with expertise in the areas of persuasion, compliance and negotiation.... Read more
About the Author: Dr. Robert B. Cialdini is an American psychologist, professor and writer with expertise in the areas of persuasion, compliance and negotiation. Sometimes referred to as the Godfather of Influence, Robert B. Cialdini is one of the most cited and respected social psychologists worldwide. He is also the founder and president of Influence At Work, a strategic planning and consulting organization aimed at assisting companies in increasing their performance. Dr. Cialdini's clientele includes organizations like Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA amongst many others.
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Review:
For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal...Read more
For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology
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