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International Marketing (SIE): Book by Philip R. Cateora

International Marketing (SIE)

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ISBN: 9780070666993    Publisher: Tata Mcgraw Hill Year of publishing: 2008     Format:  Paperback No of Pages: 920        
This pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural...Read more
This pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Indian examples and cases have been included to make the book more useful to the MBA students of India. These are on outbound investment and global brands by Indian companies like Ranbaxy, Tata Tea, Wipro, Bharat Forge, Sundaram Fasteners and many more. International data has been supplemented with Indian data at relevant places. Bilateral and multilateral trade relations involving India, and discussion on export-import documentation have also been included.
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About the author: Philip R. Cateora
Philip R. Cateora UNIVERSITYOF COLORADO-BOULDER Graham L. Jones Univ. of California, Irvine Salwan Prashant IIM, Indore

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