ISBN: 9780538726832    Publisher: Cengage Learning, Inc Year of publishing: 2003     Format:  Hardback No of Pages: 392        

The research techniques in Introduction to Online Company Research focus on finding information about a specific company - whether it's a competitor, customer, potential partner, or an adversary in a lawsuit. These techniques provide an efficient and straightforward way to gather reliable information that is readily available from a variety of dependable sources. The volume instructs readers on effective search techniques and cost-effective information sources. All of the major online company data sources are critically reviewed and value-rated. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology.
This resourceful and innovative multi-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.
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