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Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century (English) (Hardcover): Book by Navi Radjou

Jugaad Innovation: A frugal and flexible approach to innovation for the 21st century (English) (Hardcover)

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ISBN: 9788184002058    Publisher: Random Business Year of publishing: 2012     Format:  Hardback No of Pages: 336        Language: English
Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou,...Read more
Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and Yes Bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R & D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
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