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Kingdom of the Soap Queen : The Story of Balaji Telefilms (English)

Kingdom of the Soap Queen : The Story of Balaji Telefilms (English)

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ISBN: 9789351363033    Publisher: Harpercollins Year of publishing: 2014     Format:  Paperback No of Pages: 240        Language: English
The early 1990s - Doordarshan has had a monopoly over the air waves for a decade with epic programmes like Ramayan, Mahabharat and Hum Log. The government has passed a series of economic and social reforms,...Read more
The early 1990s - Doordarshan has had a monopoly over the air waves for a decade with epic programmes like Ramayan, Mahabharat and Hum Log. The government has passed a series of economic and social reforms, allowing private and foreign broadcasters to begin operations in India. With the entry of cable television in 1992, the industry is poised for a gigantic leap. All that it needs is a fairy godmother to wave the magic wand. And it finds one in Ekta Kapoor and Balaji Telefilms.Kingdom of the Soap Queen is the enchanting narrative of Balaji Telefilms. It is the fairy tale of how a laid-back seventeen-year-old metamorphosed into one of the most powerful women in global media, how a teenage project kicks tarted by her mother in her fathers garage turned into the biggest entertainment provider across India. And like every fairy tale, this too has its share of magic, curses, spells, potions and pixie dust. An epic tale that is even more juicy and suspense-ridden than any of the production houses 100-odd soap operas, Kingdom of the Soap Queen showcases the journey that is Balaji.Kovid Gupta, who has written for popular television shows Balika Vadhu, Bade Acche Lagte Hain and Chhan Chhan, brings to life the saga of a family that has found a place for itself in the televisions of 138 million Indian drawing rooms. This is the story behind the 15,000 hours of television software that have made India laugh and cry for fifteen years.About the AuthorKovid Gupta graduated from the University of Texas at Austin with a BBA in Marketing, BS in Radio - Television - Film and BA in Hindi. Since then, he has been actively working as a screenwriter and has written for popular television shows Balika Vadhu, Bade Acche Lagte Hain and Chhan Chhan. He has previously worked at Teach for India and is also the founder and CEO of India Kids, a non-profit organization that works to improve the lives of orphan children across India by empowering college students globally.
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