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Kotler-Philip,-Caslione-John-A.-Chaotics:-The-Business-Of-Managing-And-Marketing-In-The-Age-Of-Turbulence

Chaotics: The Business Of Managing And Marketing In The Age Of Turbulence

Author:  Kotler Philip, Caslione John A.

Format:  R
Publisher: AMACOM/American Management Association
ISBN: 9780814415214
Seller: Odyssey
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   About the Book* - Chaotics: The Business Of Managing And Marketing In The Age Of Turbulence
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. This work outlines a specific system for managing waves of uncertainty affecting customers, employees, and other stakeholder

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