About the Book* - Kellogg On Marketing
Praise for Kellogg on Marketing
^The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success.^ -Betsy D. Holden, President and CEO, Kraft Foods
^Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing.^ -Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company
^The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy.^ -Robert A. Eckert, Chairman and CEO, Mattel, Inc.
^This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing.^ -Mel Bergstein, Chairman and CEO, Diamond Technology Partners
^New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School.^ -Ronald W. Dollens, President, Guidant Corporation
*Additional T&C
^The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success.^ -Betsy D. Holden, President and CEO, Kraft Foods
^Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing.^ -Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company
^The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy.^ -Robert A. Eckert, Chairman and CEO, Mattel, Inc.
^This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing.^ -Mel Bergstein, Chairman and CEO, Diamond Technology Partners
^New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School.^ -Ronald W. Dollens, President, Guidant Corporation
*Additional T&C
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