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Leap to Globalization: Creating New Value from Business without Borders: Book by Harry Korine

Leap to Globalization: Creating New Value from Business without Borders

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ISBN: 9780787962111    Publisher: John Wiley & Sons Inc Year of publishing: 2002     Format:  Hardback No of Pages: 176        
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses...Read more
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
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About the author: Harry Korine
Harry Korine is assistant professor of strategic and international management at the London Business School. Pierre Yves Gomez is professor of strategy... Read more
Harry Korine is assistant professor of strategic and international management at the London Business School. Pierre Yves Gomez is professor of strategy and director of the Rodolphe Merieux Foundation for Entrepreneurial Management at the Ecole de Management de Lyon.
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