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Vinod-Mehta-Lucknow-Boy-A-Memoir

Lucknow Boy A Memoir

Author:  Vinod Mehta

Format:  Hardcover
Publisher: Viking
ISBN: 9780670085293
Seller: Gifts Mill
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   About the Book* - Lucknow Boy A Memoir
Its an extraordinary story. Mehta grew up as an insouciant army brat from a Punjabi refugee family, in the syncretic culture of Lucknow of the 1950san experience that turned him into an unflagging pseudo secularist. Leaving home with a BA third class degree, he experimented with a string of jobs, including that of a factory hand in suburban Britain, before accepting an offer to edit Debonair, a journal best known for featuring naked women. With the eclecticism and flair that were to become his hallmark, he turned it into an intelligent, lively magazine, while managing to keep fans of its centrespreads happy. The next three decades saw Vinod Mehta becoming one of Indias most widely-read and influential editors, as he launched a number of successful new publications, from the now legendary Sunday Observer to the weekly newsmagazine, Outlook.

There are riveting accounts of his encounters with personalities from the worlds of politics, business, films and the media. There are masterly pen portraits of personalities ranging from Shobhaa D to V.S. Naipaul, Salman Rushdie and Sonia Gandhi. There are the stories behind the scoops Mehta has brought before a fascinated public, from the alleged mole in Indira Gandhis cabinet, to the cricket match-fixing scandal, to the Radia Tapes.

There are valuable lessons, too, in Mehtas inside stories of his successful media launches, in his tips for aspiring journalists, and in his struggles for editorial independence through his nearly four-decade-long tryst with Indian journalism.

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